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The Hashtag (#)

Content: The # symbol, or 'hashtag' is used in Twitter. A hashtag shows that a tweet relates to a certain category or event. When a hashtag is used by a large number of users, it can become a trending...

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13 Tips for Using Social Media at Your Next Conference

Content: A few people are asking me about larger events and conferences coming up. Different departments would like to know how to incorporate social media to enhance the conference experience and help...

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4 Benefits of Joining Twitter Chats

Content: A few Tuesdays ago I participated in the weekly Twitter chat called #influencechat. We discussed disruption and innovation (concepts made popular by Clayton Christensen, @claychristensen, a...

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Does Your Department Take the 'Social' Out of Social Media?

Content: It's easy to get so overwhelmed with the communications tasks of a department, such as writing, pushing content out, and posting online, that we start to treat social media the same as...

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How Colleges and Universities Use Instagram

Content:  Universities and colleges around the nation are using Instagram. They've found a few ways to take advantage of this every-growing platform, so I thought I'd give you a tour of higher...

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#alwaysMIT

Content: In May, some members of MIT's Commencement committee wanted to gather memories from graduating seniors and asked me if we could use social media to do so. The original hashtag that was...

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